Bald · Internal preview — not published
Case Studies — AI-Readiness Preview
Client case studies made AI-ready. Real copy preserved; every change is an addition (summary, FAQ) or invisible code. The live case-study pages carry NO meta description, so each gets a unique one written from scratch.
KPMG Customer Advisory: Brand & Film | Bald (43/60)How Bald gave KPMG's Customer Advisory a distinct identity and documentary-style films — humanising professional services while honouring the KPMG brand. (153/160)KPMG customer advisory branding case study{
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Real page has a hero + Challenge/Solution/Production structure but NO meta description exposed — unique meta written here. Confirm a results metric if one exists internally.
KPMG: Customer Advisory
In short: Bald gave KPMG's Customer Advisory group a distinct identity within the wider KPMG brand — pairing a minimal, bold design system with documentary-style films that told real associate stories and rebuilt trust through authentic storytelling.
The challenge
Tell Customer Advisory's unique story without departing from KPMG's established brand ethos.
The solution
To elevate KPMG Customer Advisory above the noise of templated solutions and complex jargon that had eroded trust in the consulting world, we needed a fresh approach. We set out to go beyond conventional corporate messaging, telling emotionally resonant stories about KPMG's associates and their diverse experiences. Our mission was to tap into the human side of professional services, finding relatable yet compelling narratives that would resonate with clients on a deeper level.
Production
Our team brought KPMG's associate stories to life with a documentary-style approach that showcased our production expertise. Bald's directors and cinematographers crafted intimate visual narratives, while our producers skillfully guided KPMG team members in sharing their authentic experiences on camera. This meticulous process transformed personal insights into compelling content, demonstrating our ability to execute complex, high-stakes productions that resonate deeply with the target audience.
The result
We successfully crafted a refreshed visual identity and produced compelling documentary films that told KPMG Customer Advisory's unique story while staying true to KPMG's established brand ethos — creating a distinct presence through visual design and authentic storytelling that honored the parent brand's legacy and guidelines.
What did Bald do for KPMG?
Bald crafted a refreshed visual identity and produced documentary-style films for KPMG's Customer Advisory group, distinguishing it within the larger KPMG framework while honouring the parent brand's guidelines.
What was the challenge?
To tell Customer Advisory's unique story — humanising professional services and rebuilding trust eroded by jargon — without departing from KPMG's established brand ethos.
— end of KPMG: Customer Advisory —
Verizon NExT: Motion & Design Case Study | Bald (47/60)How Bald visualised KPMG's NExT program for Verizon — dynamic design and animation that got the workforce excited to adopt a new way of working. (144/160)Verizon NExT program motion design case study{
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No meta description on the live page — unique meta written here. Tri-party project (Verizon + KPMG + Bald); kept that framing intact.
Verizon: NExT Program
In short: Bald visualised the transformative potential of NExT — a KPMG-built project-management tool for Verizon — with dynamic design and animation that educated Verizon's workforce and got them excited to adopt a new way of working.
The brief
In partnership with Verizon and KPMG, we were tasked with visualizing the transformative potential of the NExT program—an advanced project management tool designed by KPMG specifically for Verizon to simplify workflows and enhance productivity.
The mission
Our mission was to create a dynamic design and engaging animation that not only communicated the tool's capabilities but also to inspire Verizon's workforce to embrace and utilize this new technology to its fullest potential.
The approach
Verizon's NExT program transforms everyday workflows into seamless, efficient experiences. Our strategy informed us to educate the workforce in a visually engaging way that gets them excited about the future of work with NExT. Our strategists, designers and motion graphics team worked hand in hand with the client to bring the story to life, creating animations and other content that energized Verizon employees and communicated the program's transformative potential.
What was the Verizon NExT project?
NExT is an advanced project-management tool KPMG designed specifically for Verizon to simplify workflows. Bald was brought in to visualise its potential through design and animation.
What did Bald deliver?
Dynamic design and engaging animation that educated Verizon's workforce and inspired them to embrace the new tool — created by Bald's strategists, designers and motion-graphics team alongside the client.
— end of Verizon: NExT Program —
Midwest Dairy: Gen Z Influencer Campaign | Bald (47/60)How Bald's two-day Dairy Bootcamp took four Gen Z influencers behind the scenes on a family farm — earning 500K+ organic impressions for Midwest Dairy. (151/160)Midwest Dairy Gen Z influencer campaign case study{
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Strong real results metric (500K+ impressions) — exactly the kind of fact AI extracts. No meta on live page; unique meta written here.
Midwest Dairy: The Dairy Bootcamp
In short: Bald planned and ran an influencer campaign taking four Gen Z creators behind the scenes of a small-town Midwestern dairy farm. The two-day Dairy Bootcamp earned more than half a million organic impressions and kicked off four long-term influencer relationships.
The context
The dairy industry has increasingly become one of controversy. Many people have concerns about the treatment of the animals and the effect the industry has on the climate. But the dairy industry is also one of misconception, especially for the 4,000 dairy farms throughout the Midwest. The truth is that these farmers care deeply about both the health and safety of the animals and the preservation of our planet.
What we did
We partnered with Midwest Dairy to plan, manage, execute and launch an influencer campaign to take Gen Z behind the scenes of a small-town Midwestern dairy farm. Our team sourced the influencers and executed the entire campaign from strategy and creative ideation to production and execution.
The Dairy Bootcamp was a two-day, immersive experience that brought together four Gen Z influencers who we found during our search for authentic partners for Midwest Dairy. On the farm, they each created and shared their own organic content while our professional production team captured it all. Our team also executed any and all campaign elements including the design and production of all corresponding materials (influencer box, campaign branding, itinerary planning, video editing, photography, influencer agreements and rollout).
The result
Earning more than half a million organic impressions and marking the start of four long-term influencer relationships, the Dairy Bootcamp was a success.
What was the Midwest Dairy Dairy Bootcamp?
A two-day immersive experience where four Gen Z influencers spent time on a small-town Midwestern dairy farm creating organic content about farmers' real animal-welfare and sustainability practices, captured by Bald's production team.
What were the results?
The campaign earned more than 500,000 organic impressions and began four long-term influencer relationships for Midwest Dairy.
— end of Midwest Dairy: The Dairy Bootcamp —
Art House: Brand Identity for an Artist Residency | Bald (56/60)How Bald built a bold brand strategy and hand-drawn animated identity for Art House, the San Clemente residency hosting 16 career artists each year. (148/160)Art House artist residency brand identity case study{
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⚑ This is the page whose own description ('artist residency in San Clemente') the OLD audit had wrongly copied onto every other case study. Art House is the rightful owner of it. No meta on live page; unique meta written here.
Art House: San Clemente
In short: Bald built a comprehensive brand strategy and a design-forward, hand-drawn animated identity for Art House — the San Clemente residency that brings 16 career artists together each year — creating a brand built for people who see colour and shape where others see the ordinary.
About Art House
Art House San Clemente is the residency of a lifetime for career artists. Each year, 16 artists from all corners of the globe come together to go through a transformative experience and bring with them a kaleidoscope of perspectives, cultures, and artistic styles.
Brand strategy
Every brand needs a North Star. We worked with Art House to craft a comprehensive brand strategy toolkit that brings the various brand elements to life and outlines the brand's purpose: the vibrant color palette, the aspirational tone, the photo guidelines, the logo do's and don'ts, the brand mission and values, and so much more.
Visual identity overhaul
Look and feel is everything — especially when your audience is professional artists. We took Art House to the next level by expanding on and refining its visual identity. We created a brand that looks and feels like it's built for the people who see colors and shapes where most people see ordinary objects. From the typefaces and the color palette to the images used, everything is done with intention. Each frame of the animated logo was hand-drawn, and each frame was deliberately chosen to symbolize the fluidity of being an artist; the line work within the logo serves as a framing tool for various design applications.
What is Art House?
Art House San Clemente is a residency for career artists that brings 16 artists from around the world together each year for a transformative experience.
What did Bald create for Art House?
A comprehensive brand strategy toolkit (purpose, palette, tone, photo and logo guidelines, mission and values) and a refined visual identity featuring a hand-drawn animated logo symbolising the fluidity of being an artist.
— end of Art House: San Clemente —
Puckett Excursions: Adventure Brand Case Study | Bald (53/60)How Bald built a bold, dynamic brand and social videos for Puckett Excursions — driving high engagement and an authentic connection with adventurers. (149/160)Puckett Excursions adventure brand case study{
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Shorter source copy on the live page — kept faithfully, not padded. No meta on live page; unique meta written here.
Puckett Excursions
In short: Puckett Excursions needed a visual identity as bold as the adventures it sells. Bald designed a dynamic brand system and produced immersive social videos that drove high engagement and an authentic connection with adventure-seeking audiences.
The brief
Puckett Excursions required a visual identity that embodied adventure and exploration. We designed a bold, dynamic brand system that conveyed their passion for discovery.
The work
Bald produced visually stunning social media videos that immersed audiences in the experience, bringing the Puckett Excursions brand to life across multiple platforms.
The result
The result: high engagement, strong brand recognition, and an authentic connection with adventure-seeking audiences.
What did Bald do for Puckett Excursions?
Bald designed a bold, dynamic brand system embodying adventure and exploration, then produced immersive social-media videos that brought the brand to life across platforms — driving high engagement and strong recognition.
— end of Puckett Excursions —